What does it mean? We had originally joked that NIXTY meant “Connected Learning” in a different language. Actually, NIXTY doesn’t really mean anything yet, but it should mean a whole lot in the very near future.

The process of naming the company was a lot of fun. We brainstormed and came up with about 100 names. We used different URL domain name generators, lived on godaddy.com for months, polled all of our friends and families, and had non-stop dreams about the *right* name for months on end. We finally decided we had the best name, so we bought the URL and were finally satisfied…but…then we realized we hadn’t done a trademark search yet. Turns out it was trademarked, so we had to let it go.

Paul Sanders, one of our co-founders, had come up with NIXTY. One of the benefits of a name that doesn’t necessarily mean anything is that it becomes paired or associated with whatever the service the name represents. For example, Exxon is now synonymous with energy. The other main benefit is that it isn’t trademarked!

People seem to generally like the name and the logo. We’d love to hear your thoughts. The general feel we were hoping to communicate is: collaborative, strong, hip, and community.